Aristotle
Aristotle was born in Stagirus in 384 BC. His father, Nicomachus, was court physician to King Amyntas III of Macedon. Aristotle went to Athens at the age of 17, and attended Plato's school for young Greek aristocracy (the Academy). From the age of 17 to 37, Aristotle remained at the Academy.

He gave lectures in Assos and Mytilene. In 343 BC he was summoned to Pella, the Macedonian capital, by King Philip II of Macedon to become the tutor of Alexander the Great, who was then 14. He founded his school, Lyceum in Athens in 335 BC. (It was also called the Peripatetic School because Aristotle preferred to discuss problems of philosophy with his pupils while walking around peripateo -the shaded walks- surrounding the school). Alexander the Great died in 323 BC. Then Aristotle was dispelled from Athens and died in Chalcis in 322 BC.

Aristotle has influenced all philosophies and has been cited in all philosophical books.

René Descartes
In 1596, Famous French philosopher René Descartes was born in La Haye en Touraine (now Descartes). At the age of ten, he entered the Jesuit Collège Royal Henry-Le-Grand at La Flèche. After graduation, he studied at the University of Poitiers, earning a Baccalauréat and Licence in law in 1616. During youth, he served in the army. He traveled to and lived in many European countries. Having returned to France in 1628, he started experiments on philosophy and optics. He moved to Netherlands in the same year. René Descartes died in 1650 in Stockholm, Sweden, where he had been invited as a teacher for Queen Christina of Sweden.

Descartes contributed greatly to science and mathematics. He found the basic law of optical reflections. His greatest contribution to mathematics was the foundation of analytic geometry. Descartes' importance in the history of philosophy comes from the fact that he carried the church-based Middle Age philosophy to the Modern Age. His works led to the emergence of “Rationalism”.

His works influenced many philosophers, led by Spinoza and Leibniz, which makes him the “Father of Modern Philosophy”.

Immanuel Kant
Immanuel Kant was born in 1724 in Königsberg. 1755 saw the publication of his book Universal Natural History and Theory of Heaven. In 1770 Kant was appointed Professor of Logic and Metaphysics at the University of Königsberg. Influenced by Hume and Rousseau, he created his critical philosophy after 1770. He wrote Critique of Practical Reason in 1788 and Critique of Judgment in 1790.

One of the founders of modern philosophy, Kant emphasized the information theory. He paved the way for rationalist and scientific thinking. According to Kant, science is a universal discipline that has clear propositions and whose methods can be questioned only when philosophical empiricism is adopted. Science is unbiased and objective.

Bertrand Russell
Bertrand Russell was born on 18 May 1872 at Trellech, Monmouthshire, in Wales. He wrote Principia Mathematica (with Alfred North Whitehead) between 1910-1913 and soon became world famous in his field.

After mathematical logic, Russell took interest in philosophy and created logical particles theory. He laid the foundations of the logical relations in philosophy. He announced that molecular propositions are composed of atomic propositions that are connected by logical links such as “and, or, if, if and only if”.

Ateş Yaylıoğlu
Ateş Yaylıoğlu was born on 2 January 1964 in Ankara. Having graduated from the Faculty of Political Sciences, Ankara University, in 1989, he worked as Central Anatolia Regional Director at ABC Yayın Dağıtım (ABC Publications and Distribution) and General Coordinator and Technical Group Marketing Manager at Anmar (Ankara Markets Association).

Taking the responsibilities of Sales and Marketing Manager at Ajans Press Medya Takip A.Ş. (Ajans Press Media Monitoring) in 1999, Ateş Yaylıoğlu continued this post until October 2006, when he founded Vedea.

A Marketing and Brand Communication consultant since 2002, Ateş Yaylıoğlu is also a columnist in Marketing Türkiye magazine, where he writes about communications.

 
While planning your PR activities, which channels must you use to form a contact with your company’s target audience?

What’s the percentage of newspaper readers in your target audience?

Which magazines are preferred? What must be the direction of your media communications?

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