What is it that you want to know?
The column-cm value of your clippings? Your revenue in USD? Number of clippings?

How about finding answers to the following questions?
What do I especially expect from the news about my company?
Do I expect them to create a positive effect on the perception of financial strength and profitability?
What is the ratio of the total reach of such news to the total reach of all positive news?
What is the total reach of my positive news on products, service, and quality in terms of my target audience?
Have I reached the targeted reach? What impact should I expect?

Right answers to right questions!
Basic expectation of companies from PR is to achieve not simple visibility, but visibility that “meets the goals”. However, it is difficult to measure this media visibility in the “right” way.

So far, companies’ media coverage has always been reported via quantitative criteria. That means, companies tried to evaluate their visibility in the eyes of the target audience with numeric data such as number of clippings, circulation, and column-cm. In other words, the area covered in the publications and its USD/TRY value was evaluated rather than the content of the news. What if the news is negative? Or if it is not in a publication that fits the target audience? Or if it is not within a current concept?

To avoid such unwanted results, Vedea offers a wide scope PR evaluation/measurement service. Thanks to Vedea’s solutions, both PR agencies and companies can make better planning and evaluation.

Total effect of the news related to the same impact fields of the company and its competitors is interpreted and evaluated periodically within the scope of the media content of the related industry, company, and agenda.

With Vedea -Turkey’s first independent consulting company that offers PR measurement service- PR efficiency is now measured both qualitatively and quantitatively. While providing reliable and efficient data to clients, Vedea also comments on these data to create new visions.