“Benefit” can be defined as the good results achieved. Or if the positive difference between two conditions is “loss”, bad results can be said to be the negative difference. Therefore, non-measurable conditions cannot be benefit or loss. Social benefit is not the sum of individual benefits. It is the positive difference between two conditions of the society that is created in time.

Can an individual think that social benefit is achieved when there is no social benefit created by a certain factor (i.e., there is no measured difference)?
Yes, they can.

Can an individual think that social benefit is not achieved when there is a social benefit created by a certain factor (i.e., there is a measured positive difference)?
Yes, they can.

Can an individual think that social benefit is not achieved although there is obviously a social loss (i.e., there is a measured negative difference)?
Yes, they can.

The reason is that what exists and what is perceived operates on different dynamics. It is not enough to create social benefit; one should also be able to manage the perception.

Can the perception of social benefit be measured? Yes. Besides, the key to managing the perception is these surveys.

The society has a good memory of the perception of social benefits therefore it is vital to be very careful about the communications of these benefits. In today’s Turkey, where Corporate Social Responsibility projects create more influence and shape companies’ prestige, it is a must to consider experts’ reports. In all scientific fields, measurements are made with the presumption that “all conditions are stable” and data achieved with this presumption is interpreted. That is why only an analytical report that covers all dynamics will work.

Vedea’s claim about the measurement of social benefit comes from the strength of its analytical reporting system.